You're Pretty amazing.
You’ve put your heart into creating your course, product, or membership, and it’s kick-ass ROCK SOLID.
Well done, btw!
YOU’VE DONE THE WORK, AND ALL THAT'S LEFT TO DO IS TELL THE WORLD!
Your audience NEEDS YOUR PRODUCT OR SERVICE, like right now.
Your customer is itching to SHOP FROM YOUR WEBSITE.
Your ideal client is just WAITING TO HEAR FROM YOU!
You shout it from the rooftops to anyone who will listen, but all you hear are crickets—really LOUD silence.
Sales are trickling in, but it’s a slow drip… not the wildly successful ocean of YESSS from your wildest dreams.
DOES ANY OF THIS SOUND FAMILIAR?
- You're tired of flushing money on copywriting that falls flat.
- You believe with all your heart that your offer is life-changing.
- You’ve put waay too much thought and time into it to give up.
- You want (way) more conversions, clients, and sales.
- You are so ready for emails that work FOR you.
IT DOESN'T HAVE TO BE THIS WAY.
NOW IMAGINE THE SOUND OF A CHA-CHING! INSTEAD OF CRICKETS...
The feeling of your course filling to capacity.
The joy of your products flying off the shelves.
The buzz of your dream clients raving about your brilliance.
IT’S LIKE A SWEET SYMPHONY, ISN’T IT?
Let’s make this your reality.
A kickass, effective welcome or launch funnel that delivers your brilliance into the hands of your dream clients sounds (and feels) like magic.
Only it’s NOT magic.
It’s top-shelf messaging, based on voice-of-customer research, mixed with expert-level conversion copywriting strategies, minus the skeeze.
Need a little more convincing?
MY CLIENTS ARE TALKING...
For years I wanted to create a lead magnet with corresponding emails but didn't know where to begin. Toby walked me through the entire process with confidence and created a dynamic series of emails that sounded just like me! Working with Toby was easy and a delight.
SANDRA COSTELLO PHOTOGRAPHY
Toby wrote a 7-day email launch sequence for my revamped 1:1 LinkedIn Thrive Academy program. Working from start to finish with Toby has been an absolute pleasure. She's captured my voice and energy in all the emails, and I can't wait to try them out! If you're stuck or procrastinating on your email marketing, I can 100% recommend working with Toby. Personable, professional, and pure gold email copy!
LinkedIn Thrive Academy
Toby has been a pleasure to work with. As an entrepreneur, I am often overwhelmed with my to-do list, and I know that the emails I send are not always up to par. Toby has given me confidence in my content and has helped me become more efficient by taking that task off my plate. Because of his help, I have been able to get back to doing what I do best.
LENA DESIGNS STUDIO
Conversion copywriting is where SCIENCE meets art.
You don’t have time for guesswork that leaves your offer wilting on the table.
And guesswork? It’s not even part of the effective copywriting equation.
Research and Planning Drive the Strategy
- Use voice-of-customer science
- Conduct competitor analysis
- Customer journey
STRATEGY AND PLAN
- Start with the end goal in mind
- Plan email sequence
- Plan for contingencies
WRITE AND OPTIMIZE
- A/B testing
- The rule of "one"
- Track and course correct
Are you ready for compelling conversion copy that has your dream clients begging you to swipe their credit cards?
Then you’re in exactly the right place.
Choose from one of my Email Success Packages below and then kick back and enjoy the sweet sound of CHA-CHING! again and again!
Launch Strategy Session
Launch Funnel Copy Polish
Launch Funnel Audit
email Sales/launcH sequence & Landing Page