Hey, I'm Toby!
Does this sound like you?
• You wear too many hats in your business. Sometimes, (usually more than sometimes) your content marketing or copywriting “to-dos” slide to tomorrow, next week, or they never happen at all.
• You’re a good writer, and you even enjoy writing but just don’t have the time to generate effective marketing or sales copy for your business.
• You’d prefer to have a root canal over writing a blog post, email sequence, or newsletter.
• Your last copywriter wrote more like an attorney, writing a legal agreement rather than a marketing email.
• You’ve worked with copywriters before, and the results always miss the mark, leaving you feeling misunderstood.
I’m Toby, copywriter, content marketer, and word geek.
I’ve written copy across all industries, including retail, health & wellness, career coaching, and the non-profit sector.
I just might be YOUR new copywriter and content marketer!
Working together is EASY and fun.
Here's what you can expect when you say YES!
You talk. I listen. Not just to what you say, but how you say it. I get to know you and your business before I ever write one word.
When I feel confident I can write to your audience, your copy and marketing content will be effective, optimized for SEO, and in YOUR brand voice.
We become a team and live happily ever after. At least that's the goal! You don't have to go it alone, and the BEST PART?
I make it EASY and fun!
why work with Me?
Attract your DREAM CLIENTS with ease!
Regular blogging fosters customer loyalty and also builds know, like and trust. Whether you blog weekly, or monthly, the most important thing is consistency. I’ll happily translate your napkin-scribbled notes into a weekly or monthly blog.
Nurturing your email list is key to staying connected with your audience. Showing up in your prospect’s in-box should never feel intrusive. Your subscribers opted-in for a reason, so don’t ignore them! Focus on building relationships and trust, and you'll have a customer for life!
Refreshing your current site or launching a new one? I will happily collaborate with your web design team, to generate new or updated content, following their guidance. Need a website designer or developer? I can refer you to one of my genius partners.
Here's how we'll work together...
You talk. I listen. Not just to what you say, but how you say it. I ask questions and take my time getting to know you and your business before I ever write one word. When I feel confident I can write to your audience, your copy and marketing content will be effective, optimized for SEO, and in YOUR brand voice.
And the BEST PART? I make it EASY and fun!
Need a little more convincing?
My clients are talking...
Toby is a master at capturing your brand voice, connecting with your ideal clients, and writing copy that converts into paying customers. I’ve worked with her for years to write blog posts, email copy, and sales copy. Toby is efficient, communicative, and delivers on-time which makes hiring her a
no-brainer. What are you waiting for?
CVO at flourish & thrive academy + author of the desired brand effect
Toby’s blog posts and "Calls-To-Action" are leading directly to clients filling out my custom inquiry form and setting up appointments through my website. Toby's first two blog posts resulted in $12,000 in sales leads, and that was just in the first month of hiring her!
owner + designer at Christine lupo jewelry
Toby is a wonderful copywriter and thoughtful person. Her combined experience of marketing and storytelling is a WINNING combination
for anyone who works
with her. If you want a pro who knows what they're doing, cares about their clients and delivers on time, hire Toby!
owner at Red Boot consulting + head coach of the red boot intensive
I'm an extension of your team!
If we find out we're a good fit for each other, you'll have a copywriting, content marketing partner and team member (and friend) for life.