August is tricky for inspiring valuable blog content. Summer is nearing its official end, but it still feels HOT in most parts of the United States. As I write this, we’re having a heatwave here in central Pennsylvania. The confusing part? I already see pumpkin spice everything, sweater fashion, and yes, even Halloween candy! While

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Warning! This is a listicle about listicles. Wait, what? At its most basic, a listicle is simply an article, broken up into a list. But it’s so much more than that.  I LOVE listicles! I love writing them. I love reading them. I love writing them for my clients.  Here are 10-Tips for Writing a

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“My product descriptions are boring!” “I have no stinkin’ clue what to say about this skincare collection.” “My jewelry descriptions all sound alike.” I often hear these comments, and one of the most common requests I get from my clients who have product-based businesses is writing product descriptions that sell. With these simple guidelines, you’ll

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Did you know that your blog can drive business and increase sales? There are many reasons to carve out time for blogging and many myths that need to be busted. Instead of spending all of your marketing resources (time and money) on social media, allocate more of that time to blogging consistently. Are you wondering,

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Don’t treat your email subject lines like an afterthought.  Try this exercise: Imagine you’re at a cocktail party or a networking event. Ok, forget the networking event; just imagine the cocktail party. You scan the room full of people, most of whom you don’t know, looking for a friendly face or, at the very least,

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