Tell your stories to grow deeper connections that lead to more sales
through the power of unignorable copy
Learn how to spot the stories you already have, shape them with clarity, and share them with confidence so your audience feels connected to you right from the start.
You’ve put your whole heart plus a sh*t ton of hours into creating your offer and you and I both know your clients need it.
Now what?
If sales are trickling in, but it’s a slow painful drip, or you’re not getting the wildly successful flood of yesses you’d hoped for, I can help.
Together we’ll uncover your golden story nuggets, and weave them into an effective copy strategy that delivers your brilliance into the hands of your dream clients. It’ll feel like magic.
But it’s not.
It’s top-shelf messaging, based on voice-of-customer research, mixed with your authentic stories… the ones only you can tell (adios ChatGPT*).
*I know, you want ChatGPT to sound just like you, but it can’t. ChatGPT doesn’t have your stories. Only you do.
Toby is a fantastic email strategist and copywriter. I had the pleasure of working with her. Her strategies make sense, her plans are well informed and her copy is a delight to read. If you can I strongly recommend you work with Toby.
The original conversion copywriter and creator of Copyhackers
3 steps to turn window shoppers into customers
You and I are a team, which means my process is deeply collaborative…
Research
We’ll combine what you already know about your audience, with the language they use and competitor research to understand what matters to your ideal clients and how to deliver so that it’s an easy ‘yes’.
Strategy
We’ll start with your ideal outcome and create a road map for how to get there and a messaging strategy to take your audience from ‘Thanks I’m just looking’ to ‘Where do I buy’.
Copy
The result is powerfully engaging copy that combines research, strategy, and your unique stories so that you’re selling in a way that feels like an easy conversation with your dream clients.
Whether I’m writing for you, or coaching you on your copy, the process is the same…
Armed with a deep understanding of what your people need and a framework to weave in your one-of-a-kind stories, you’ll get a fresh and compelling messaging strategy and copy that has your ideal clients begging you to swipe their credit cards.
Toby is a gift from the Universe! To say that she “gets” me and my need to connect honestly with my clients is an understatement. Her marketing emails are engaging, fun, and show value to my clients. Everything is written in my voice but without all the awkward bits. Having her on my team has been such a joy!
SANDRA COSTELLO PHOTOGRAPHY
Hey, I'm Toby and I LOVE weaving storytelling into your copywriting and messaging strategy.
Even more than that, this recipe is a powerful force to connect you with your audience and make more sales.
After being in business for a few years, I decided that instead of doing all the things, I’d turn my focus to be the BEST at ONE thing …
Storytelling and selling through messaging and copywriting.
Toby is a master at capturing your brand voice, connecting with your ideal clients, and writing copy that converts into paying customers. I’ve worked with her for years to write blog posts, email copy, and sales copy. Toby is efficient, communicative, and delivers on time which makes hiring her a no-brainer.
Tracy Matthews
CVO AT FLOURISH & THRIVE ACADEMY + AUTHOR OF THE DESIRED BRAND EFFECT
If you're a good human,
doing amazing work, with honesty and integrity, we’ll make a great team. Here’s a few ways we can work together…
Private Copy Coaching
This is for you if:
You have a good handle on copywriting but you’re missing those golden story nuggets that make your copy convert to sales.
What working together looks like:
You’ll get private and personalized attention that addresses your specific projects, questions, and goals.
VIP Days
This is for you if:
You have a very specific project that needs to get done in a reasonable amount of time.
VIP Days are perfect for:
- An email welcome sequence with a 1 page PDF lead magnet freebie
- Other email automations such as: abandoned cart sequences, post-purchase sequences
- Website copy and landing pages
VIP DAY PRICING: $1500
Need help with something else?
Working with Toby Myles is such a treat! She has a real gift for seeing through the fog of imprecise copy, helping you clarify your message, and genuinely connecting with your ideal audience. Although I had a landing page that I felt was in pretty good shape, she STILL coached me – carefully and in detail – on all kinds of ways to make it even better.
Private Practice Coach | Host, Ideal Practice Podcast
Let's Connect
Did I mention I LOVE email?